Direct Post Facility by India Post

 

Direct Advertising Through Direct Post

In light of the burgeoning commercial landscape in India, there arises an increasing necessity for business organizations to engage in direct advertising of their products and services. Direct Mail stands out as the quintessential medium for such direct advertising endeavors. Direct Mail encompasses printed materials explicitly crafted to convey sales messages or announcements, strategically aimed at eliciting responses from meticulously selected consumer or business markets.

Direct Mail can be categorized into two main forms: addressed and un-addressed. Direct Post represents the un-addressed facet of Direct Mail. It encompasses a wide array of un-addressed postal articles, including but not limited to letters, cards, brochures, questionnaires, pamphlets, samples, promotional items such as CDs, pen drives, and cassettes, coupons, posters, mailers, or any other form of printed communication that adheres to the regulations stipulated by the Indian Post Office Act 1898 or Indian Post Office Rules 1933.

The concept of Direct Post was introduced by the Department of Posts through its official memorandum no. 39-01/2001-BDD, dated 2nd June 2005.

Conditions for Availing Direct Post Services:

1. Nature of Articles: Only un-addressed postal articles conforming to the aforementioned categories are eligible for Direct Post services.

2. Minimum Quantity: A minimum quantity of 1000 pieces is required for availing of the Direct Post service.

3. Size Limitation: The dimensions of the articles must not exceed the length and width of an A3 size paper.

4. Absence of Address: Direct Post articles should bear no address or recipient name. They are to be accepted in bulk at designated offices and will not be deposited into letterboxes.

5. Delivery Protocol: For articles intended for delivery in other towns, Direct Post articles will be accepted in PIN Code-wise bundles.

In conclusion, Direct Post emerges as a powerful tool for businesses seeking to engage in targeted advertising campaigns, providing a direct avenue to reach potential consumers or business partners effectively.

 

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